Website design and development.The custom kind.

Aspect Gallery has shown contemporary Bulgarian and international art in the centre of Plovdiv for more than twenty years. The whole brief fitted in one sentence: keep it easy, and make it work from a phone.

That sounds simple. It is not. The team photographs a painting while hanging it and posts the event from the opening itself. Hand them anything that ends with logging into an admin panel, and a month later nobody opens it.

Before any of that, there was another job to do. The project arrived with no access to the old code or hosting. Twenty years of exhibitions, biographies and artworks lived only as public pages on a site that could vanish any day.

1. A publishing portal Built for the phone, writing to WordPress over the REST API. The team adds artworks, artists, events and news in minutes - without ever having seen wp-admin.
2. One-button translation Biographies and short descriptions translate into the second language right inside the portal. No copying, no external tools.
3. A tidy content model Four record types with validated fields. The portal writes clean data; the site reads and arranges it on its own.
4. The brand and the design The logo, the asymmetric grid, the vertical navigation, the warm terracotta - all created for this gallery, so the art stays the loudest thing on the page.
5. The rescued archive The entire public archive was captured, de-duplicated and moved into the new model before the old site went dark. Nothing was lost.

• Exhibitions and artworks go live from a phone in minutes
• No WordPress training - and no admin accounts for the gallery team
• The twenty-year archive preserved in full
• Bulgarian and English, with translation on demand

Emocia BG sells gifts made by hand from the files a customer uploads - photo collages, engraved clocks, plates that play a recorded voice message. The shop had been running for years and had collected what every living shop collects: an inherited theme, patch upon patch, pages nobody remembered writing.

The work did not start with design. It started with a full inventory of the code - and that inventory set the order: foundations first, then the storefront, and last the screens where the team spends its day.

Nearly every customer arrives from Instagram or TikTok, through the browser inside the app. So every decision was tested there first.

1. A full redesign, section by section Around 25 purpose-built modules replaced the inherited theme: a homepage with a product slider, gift-finder segments, a four-step "from photo to gift" explainer, reviews, bestsellers, and every inner page rebuilt. A new shop category appears on its own - there is no page to maintain.
2. The AI gift assistant A guided chat that recommends real products from the catalogue, backed by about 70 answers the owner edits herself. What it does not know goes to the team, conversation attached - instead of being guessed at.
3. Personalisation without a developer Free-text fields the owner configures per product - until then every field was hard-coded, and a new product type meant calling a programmer. Plus multi-photo uploads with exact counts, voice-message recording, and answers shown in the checkout summary before paying.
4. Ordering that survives TikTok The flow was rebuilt for in-app browsers, where orders used to stall halfway. "Order without a photo" saves the sale when a file will not upload - the customer sends it later, and the team sees the order in its own filter.
5. The team's screens The orders list and the single-order screen reworked for production rather than warehousing: phone and status one click away, quick filters with live counts for express and waiting orders, everything about an order on one screen.
6. Consent and privacy A cookie banner without a plugin, built on a real audit - every cookie accounted for, and tracking that actually stops when someone declines. A privacy policy rewritten for a shop that stores photographs of real people.

• PageSpeed Insights: from 48 to 94 on desktop
• Around 60 custom modules - documented, ordered, nothing left to chance
• Far fewer abandoned orders from Instagram and TikTok - and organic growth on TikTok
• A new product or category without a line of code
• The team's day fits on one screen

Impressive stages corporate events and scientific conferences - and alongside them offers web solutions, video production and AI integrations. An agency that lives on strong first impressions.

There was no website. None. No logo either. There was a name - and that name sets its own bar: you cannot be called Impressive and show up online with a template.

So everything started from a blank page: the mark first, then the visual language, and finally the site that brings them together.

1. The logo A circle of dots fading from green into blue - like hall lights a moment before the show begins. The same dots spell out the name IMPRESSIVE, letter by letter. One mark that works equally well on a business card, on a stage screen and in a browser tab.
2. A design system from zero The dots became a language: they guide the eye through the headings, mark the sections, drift quietly in the background. No template as a starting point - typography, colour and motion all derived from the mark itself.
3. The site Services unfold as numbered bars - 01, 02, 03 - each opening into its own story. The AI practice got a dark chapter of its own, so it stands apart. Everything in Bulgarian and English.
4. A partnership beyond the site The work did not stop at launch: under the Impressive banner I have since built four platforms for their clients. The first project grew into a long collaboration.

• A brand recognisable from the first screen - mark, colour and motion as one
• From nothing online to a presence that lives up to the name
• Four client platforms built after the site, under their brand
• A bilingual site - Bulgarian and English

Oncology Compass is a Bulgarian association where medical specialists and cancer patients pull in the same direction: treatment decided by teams rather than by one doctor alone, following current European standards, with patients kept informed rather than kept out.

They run a conference every year. They publish a journal. There were partners, sponsors and news worth sharing - and nowhere to send anyone. Invitations went out without a single link on them.

What did exist was a logo, and a good one: a compass rose whose needles are a scalpel, a microscope, an atom and a strand of DNA, with a human figure standing at the centre. Everything else was built from there.

1. The palette came off the mark Charcoal, gold and the coloured feathers of the rose moved from the logo onto the pages. Every colour on the site can be traced back to the sign - none was brought in from outside.
2. A sidebar instead of a header Navigation runs down the left in a dark column, with conference registration pinned at the top in gold. Whatever page you are on, the button is in sight.
3. Built around the conference Programme, delegate information, news, contacts. Past editions are not deleted - they settle into an archive of their own.
4. Sponsors shown by rank Platinum above gold, one card per logo, and the row closes with an open invitation: "Become a sponsor".
5. Bulgarian and English The conference draws guests from abroad, so every page speaks both.

• An address the association can finally print on a conference invitation
• The site looks like the logo - the brand reads as one piece
• Registration stays on screen from whichever page you start
• A sponsors page that does part of the recruiting on its own

LyVes Clinic in Sofia runs Bulgaria's first specialised practice for lymphedema rehabilitation, working to a protocol of its own built on international guidelines. "Health is a state of mind," their motto goes.

Their website had been started at some point and had stayed halfway there. Meanwhile the clinic needed the essentials: a proper presentation, a blog worth reading, and a way for patients to book a visit without picking up the phone.

The job covered all of it at once - a full redesign, illustrations made to the team's own brief, and a booking system wired to the clinic's real calendar.

1. The redesign The green and the blue of the heart mark now split the homepage itself in two, echoing the halves of the lymphatic system in the hero illustration - and an animated logo greets every visitor.
2. Artwork instead of stock photos The homepage images were created for this clinic from the team's requirements: the lymphatic system in the brand's two colours, the effects of treatment drawn cell by cell.
3. Booking against the real calendar The date picker shows only genuinely free slots, and a confirmed appointment is written straight into the clinic's Google Calendar - powered by Google Apps Script, with no booking-platform subscription attached.
4. A blog with a doctor's voice A home for the clinic's articles - because not every swelling is lymphedema, and patients go looking for answers.

• The site finally matches the clinic: calm, clear, in the colours of the mark
• Patients book around the clock, with double bookings ruled out
• No monthly fee for a booking platform - the system belongs to the clinic
• The blog gives the clinic a voice patients can find

Since 2012 the Bulgarian Dental Laser Society has been the meeting point for dentists who work with lasers. Twelve editions of the Dental Laser Academy, certified courses run with New Bulgarian University and the Bulgarian Dental Association, membership of the international ISLD - a real track record.

Online, though, you could only see the tail end of it: the existing site presented the 2025 academy and little beyond. An organisation with that much history deserves a page about itself, not a poster for one event.

So I started over: new logo, new design, new structure - and not a single conference lost along the way.

1. The logo The outline of a tooth and a laser point splitting into five coloured beams. A simple mark that says the organisation's full name without a single word.
2. A design led by the beam The five beam colours became the system of the site: a colour band runs through the hero, every section carries its own hue, and each course has its card - yellow for NBU, purple for the Dental Association.
3. A site about the society, not the event Home, history and mission, courses, news, contacts. The conference is one of the pages - not the whole site.
4. The academy archive Past editions kept and ordered in their own section. Twelve academies now read as a series, not as one isolated event.
5. The paperwork, in order Privacy policy, cookie policy, terms - and a consent banner that actually asks before it remembers.

• The society presents itself as a society with a history since 2012, not as a single event
• Logo and site speak one language - the five colours of the beam
• The academies live in one place, past editions included
• The NBU and BZS courses have pages of their own to point people to